Pretty Fluffy: a blog for stylish dog lovers

When you launch a brand new business, you remember those who believed in you and your vision at the onset.  Pretty Fluffy, the dog blog founded and edited by Serena Faber Nelson, has been cheering us on since the beginning.  We’ve been extremely flattered by their support, as their blog was an integral source of research as we worked to formulate our product line.

Pretty Fluffy is all about making life with your dog sweeter and easier – for both of you.  Whether it’s the latest on-trend dog bandana, a healthy dog treat recipe, or a handy tip sheet to take better photos of your dog – they’re all about keeping it fun, simple and stylish.

Founder Serena Faber Nelson is a writer, television producer and dog lover and currently lives in Sydney, Australia.

Told by university professors that reports on local dog shows were not acceptable forms of journalism, Serena sought out a career in lifestyle television. Over the past decade her work has been featured on award winning Australian shows such as RPA, Selling Houses Australia, Harry’s Practice and What’s Good for You.

In 2010 Serena created Pretty Fluffy as a place where dedicated dog owners could find stylish products, modern advice, and inspiration for living well with their pets.

Since Pretty Fluffy’s launch, Serena has been a regular contributor to publications such as Modern Dog Magazine, Cesar’s Way, Dogs Life and more.

Serena has worked as a recipe developer for Everyday with Rachael Ray magazine, and in 2012 released her first eBook, co-authored with Sarah Dickerson, 52 Weeks of Treats – Simple and Healthy Dog Treat Recipes for Every Season.

A passionate advocate for animal welfare and responsible pet ownership, Serena has been featured on MamaMia and Hope 103.2 Radio discussing prominent welfare issues animals face today.

So much to explore and learn on Pretty Fluffy!


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Kristin + Trixie

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